Order it on Labor Day as we start our Launch Week push. If you absolutely can’t wait (we don’t blame you), go ahead and order on Amazon. Send us a screenshot of your receipt, and we’ll send you the book content that was the hardest to cut. As a bonus, we’ll enter you into a raffle to win a free “home studio” consultation to improve your virtual setup.
Register today for our Launch Party on September 3 at 3 PM ET. The past two months have been building to this one event! Good communication is about the audience, and this celebration is all for you! John and Justin want to thank you for making Presentation Pitfalls an Amazon #1 Bestseller for Business Communication.
✨ Bonus: We’ll be giving away amazing prizes, including a virtual wine consultation with John (bottle sent after), a virtual board game consultation with Justin (game sent after), communication coaching, a book-club kickoff, and a “home studio” virtual makeover!
✨✨ Double Bonus: Even if you don’t win any of the prizes during the party, we’ll tell you a few ways you can win prizes in the following week. But you must attend the Launch Party to get the details!
Excerpt: PROD (People, Results, Options, Details)
Chapter 1 introduces the “Frankenstein Trap”: when presenters stitch together old or borrowed slides that weren’t designed for the occasion. The cure is the Platinum Rule (Audience + Purpose + Setting = Design), plus clarifying what you want the audience to learn, feel, and do. Presenters should adapt to the meeting environment, match slides to their delivery style, and reuse content only with consistency, clear ownership, and set standards.
Most clients nod when we introduce the Platinum Rule: of course, the audience comes first. But then we bring in the PROD framework. First, we ask about the client’s preferences, which are easy for them to identify. Then we ask about their audience’s preferences. That’s when things get interesting. The clients pause, and together we unpack the audience’s background and use a few tricks to uncover their true preferences. That’s when the epiphany hits. The lightbulb blazes on, and most clients realize they’ve been designing presentations for themselves, not their audience. Here’s an excerpt that introduces the PROD framework.
