“John and Justin make people look like they’ve got their s#!t together.”

Sharon McGinty, Founder Member, Camp Chateau, and former VP, Enterprise Risk Management, Capital One

Presentation Pitfalls: 10 Traps Business Professionals Fall Into and How to Avoid Them

Presentation Pitfalls

10 Traps Business Professionals Fall Into and How to Avoid Them

Your presentations are terrible, and that’s hurting your career.
Presentation Pitfalls will show you practical, proven ways to engage
your audience to influence and drive action,
so you get the client, investment, or promotion you want.

John Polk

John Polk

Presentation Pitfalls describes the most common mistakes that presenters make as they design and deliver communications—and how to avoid them. As Strategy and Analysis Leaders, and as presentation teachers and coaches, we’ve seen presenters fall into these proverbial pits. Those falls have prevented them from driving results, and in the most extreme cases, damaged their reputations.

Presentation Pitfalls gives readers a comprehensive, systematic approach to developing and delivering presentations that engage, influence, and drive action.

Justin Hunsaker

Justin Hunsaker

Who wouldn’t want to learn how to avoid speed bumps and sink holes on the road to becoming a better business communicator? In Presentation Pitfalls, Justin and John do a masterful job of helping us all improve our presentations and presence. Their practical, tactical advice, and guidance are pure gold for anyone who communicates in front of others … and who doesn’t? I invite you to do what I do—keep this book nearby and refer to it whenever you are presenting.

Matt Abrahams

Lecturer at Stanford Graduate School of Business, author of Think Faster, Talk Smarter, and host of Think Fast, Talk Smart: The Podcast

Everyone can recognize (and has probably stepped in) all 10 of the traps described in the book. I know I have. But few people can explain how to avoid them as clearly and joyfully as John and Justin. Packed with practical advice for every professional, and written as an encouraging guide for anyone who wants to design and deliver presentations that will make an impact, Presentation Pitfalls will help you present the right information to the right people in the right way.  John has helped me improve my presentations, and I know he will help you.

Randle D. Raggio

Ph.D, Professor of Marketing, former Associate Dean of Graduate Business Programs, University of Richmond, and co-author of The Professional Communicator

Brilliant ideas deserve to be heard—and remembered. In high-stakes meetings and everyday conversations alike, data and expertise alone rarely carry the day. What truly drives decisions is the power of a well-told story. This book is a masterclass in transforming complex concepts into clear, compelling narratives that inspire action. If you want your work to make an impact, start here—because the best ideas win when they’re powerfully communicated.

Jamie Warder

Former President of USAA Bank, Current CIO and Head of Business Strategy, Alliant Credit Union, the largest digital credit union

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